10 years of experience creating & nurturing brands of all sizes. 



Currently based in Brooklyn, NY.



Twill (rebrand)


CREATIVE DIRECTION, DESIGN 

Associate Creative Director during the full-scale corporate rebrand of Happify Health to Twill™, The Intelligent Healing Company. Oversaw a team of three designers to bring this new brand to life alongside our external parter, Proto.

BRAND ASSETS INCLUDE:
A nearly 200 page Brand Playbook, library of  thousands of unique brand assets, published Figma component library, various templates/assets for social, digital, print, and animation.



Invisible Weight of Pregnancy


CREATIVE DIRECTION, DESIGN

Associate Creative Director bringing Twill’s Invisible Weight of Pregnancy campaign to life. In order to cement our credibility in perinatal health, we partnered with Nonfiction Research to turn 9 months of research into a comprehensive report and podcast series. 

We utilized our distinctive brand assets and photography library to bring the campaign to life with empathy and sophistication. 

CAMPAIGN ASSETS INCLUDE:
Display ads, new landing page, ABM & ABS emails, sales enablement, paid social & search



Sthanki Strategies


BRAND IDENTITY 

Brand design for a Government Affairs consulting group based in DC. Sthanki Strategies helps organizations navigate the political landscape and advocate for change.

The logomark is a modern interpretation of an enso zen. This symbol represents strength and togetherness, and is typically drawn with a brush. This sleek symbol is paired with a serif-based wordmark that evokes the traditional roots of our symbol.



Lifestyle campaign


ART DIRECTION

Art Direction and concepting for a series of custom “stock” images for AT&T. We needed to create versitile, yet tastefully considered images that could easily be used to speak to the variety of products and media offered by AT&T. The imagery needed to relate to customers of almost every age group and demographic. I created photo mockups, curated the props, art directed on set, and oversaw all retouching.

Images shot by Johnny Miller



BROOKLYN, NY

itssmandersen@gmail.com

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