Haven by McCann

Brand Design & Strategy

Brand design for a new real estate team, Haven by McCann. After gaining success in the city center, my clients decided to launch a new team in a suburban market, and needed a brand that could speak to this new clientel. I developed a brand strategy, brand identity, and provided design consultation as they got closer to launching. The entire identity is elegant and modern with roots in the history of the neighborhood. Brand iconography is a nod to historical township signage.

Our goal was to stand out from the crowd with approachable elegance that conveys the team’s knowledge of the neighborhood.

Photography by Heather McBride

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