Tread Wild

Brand Strategy Design

Brand design for Denver’s first treadmill workout studio, Tread Wild. I worked with these clients on developing a brand strategy, logo design, and brand identity. The entire identity is rooted in the tradition of the sport of running while still maintaining a freshness that can stand up against popular workout studios in the Denver area. Clean and modern fonts are typeset in classic formats. The color palette has a classic “varsity” feel, with several secondary colors that add energy and modernity. I also collected a gallery of photos that evoke the feel of the brand.

Tread Wild provides a space for runners to surpass their personal goals, reinvorate their passions for the sport, and find their wild.